As Director of Marketing for Harley-Davidson in Asia Pacific, Greg Willis is responsible for the company’s marketing operations across the region. Based in the Singapore regional headquarters, he has developed the marketing infrastructure in region, including having built a strong team focused on building the brand, growing sales, and delivering the unique Harley-Davidson customer experience in this region. He is also part of the company’s Global Marketing Leadership Team.
Prior to his current position, Greg was the Director of Marketing Operations for Harley-Davidson in Europe, Middle East and Africa. He started his career with Harley-Davidson in 2006 as the Marketing Manager for the UK & Ireland market, after having worked for Honda UK, and Honda UK Motorcycles as a Communication Manager for more than 8 years. He holds a Bachelor of Science from Liverpool Hope University in England.
Greg is a keen motorcyclist who has been riding since he was 6 years old and enjoys socializing and going to the gym. His dream ride was touring down the Pacific Coast Highway 1, from San Francisco to Los Angeles, which he rode on a Project Rushmore Ultra Limited.